[Dear Leader] Respect as a Key to Career Success

November 2, 2007
Respect as a Key to Career Success
An Interview with Yeng-Tse Wu
Principal, Zimmer Gunsul Frasca Architects

Dear Leader:

Ever worked with new people on a project and knew right away that they would stay in your life? I feel very fortunate that many times I’ve met wonderfully engaging and dynamic individuals when this has happened.

One time was fast fall when I was part of a panel entitled, “Management as a Vehicle to Leadership” during THE Marketing Event 2006 put on by the New York City Chapter of the Society for Marketing Professional Services (SMPS). Joining me on the panel were SMPS members and astute professionals Frances Gretes, Nadine Roper, and Yeng-Tse Wu.

Preparing for and being part of the panel was a great experience – and I kept in touch with these women to discuss some of the questions that were raised by audience members. In January, Yeng invited me to present for the Professional Advisory Roundtable of SMPS-NYC. This was my chance to listen to questions about their roles as leaders as well as engage the group in exercises such as role playing of their challenges in this growing field.

On November 9th, I will be delivering the keynote for THE Marketing Event 2007. My presentation on, “Respect: How to Earn It,” will lead off a day of professional development workshops and panel discussions.

To provide my readers with insight on the topic of respect and the path to individual success in any field, I sat down with Yeng, Principal, Zimmer Gunsul Frasca Architects, a firm known for its “design that enriches and inspires peoples’ lives.”

Lead with your best, Leigh

Respect is a word with many meanings and implications for leaders and team members. We can have respect for, or pay respect to others, and have sufficient self-respect, or not. No matter what your place in the corporate structure or your specific leadership style, how you earn the R-E-S-P-E-C-T of others is a major ingredient to your ongoing success and career satisfaction. How do leaders earn respect?

Rather than listen to my strategies on how to earn respect, I interviewed Yeng on how she has earned respect and career success.


LH: How did you get involved in the field of architecture?

Y-TW: I went to school at New York University and studied comparative literature and art history but I grew up in a household of architects including my father who taught architecture at Yale for over 40 years. I liked design but didn’t think seriously about a career in architecture.

LH: When you started your career, what were your expectations as to what it would take to be successful?

Y-TW: I didn’t know. I really didn’t have a plan. I answered an ad in the New York Times for a receptionist at a small architectural firm. I was a very bad receptionist. The office manager saw something she respected and offered me a promotion to the job of assistant to the partner at the firm. Even though being an assistant wasn’t my strength, I wound up being at the company for seven years, taking on new responsibilities and challenges working in different departments from architectural design, to interior design to graphics and marketing.

LH: In the course of your career, you worked at other companies and in the process moved up the ‘ladder’ to earn the title of principal at a well-respected firm. What’s your key to success?

Y-TW: I realized that if I wanted to move forward, I had to respect myself and my contributions to the firm’s operations. I started in this field twenty years ago when architects were just beginning to market their services. The role of a marketer of professional services has been evolving until now it encompasses business development, marketing, and public relations. I found I was good in these areas – plus I could see the returns of my efforts on the company’s bottom line.

LH: You said you had to respect yourself. What does the word respect mean to you?

Y-TW: I knew I was good at what I was doing. I made a commitment to the firm and to me to do the best job that I could do. I focused my energies doing what was asked of me – and then more, specifically what wasn’t asked. I did what was needed to be done for the project to be a success.

LH: Authenticity and confidence are two traits of effective leaders. Which one is the more important one and why?

Y-TW: Authenticity. If you are an authentic person, you will have the confidence to be a good leader. Those you work with – especially those who report to you – need to feel that you are being true to yourself and to them. You can be confident and not authentic. True confidence evolves from authenticity.

LH: There is a full range of ages in the workplace now – from baby boomers to Gen X’s & Y’s. How – or do you – change your leadership style when dealing with staff of different ages?

Y-TW: I am always direct, clear with what is expected and how a project is to be done or a personnel matter addressed. There are younger people who expect a lot right away, who feel entitled to skip the process to get to the goal. My way of leading is to approach work thoughtfully, acting as a coach or a guide, always keeping the big picture at the forefront without sacrificing the details, being a role model of one who explores options. Mistakes can happen but I make sure everyone learns from them. My role is to grow talent and a greater understanding – and respect for – the work that we do at my firm. Everyone makes a contribution to a company’s success and I create an environment of inclusion where that can happen. Everyone’s opinion has value and different points of view enrich the working dialogue. Work/life balance is really important and I expect everyone to both work as hard as I do in support of a common endeavor but also to embrace life outside the workplace.

These upcoming presentations provide audiences practical insights and action steps to become more effective leaders.
  • The Culture of Leadership. Undergraduate management class, Zicklin School of Business, Baruch College, City University of New York.
  • Respect: How to Earn It. THE Marketing Event 2007, New York City Chapter, Society for Marketing Professional Services.
Other presentation topics include:
  • Working to be a Leader to Earn Respect, Trust, and Advancement. Learn competencies to level the leadership playing field of professional and personal competing commitments.
  • Leading from Your Core for Greater Impact. Find authenticity by taking a look at what keeps others from experiencing your essential skills that can power stronger performance.
  • Does Leadership Have a Gender? A Race? A review of media, messages, and myths that hinder recognition of the commonalities among leaders and universal capabilities to lead.
My coaching clients value my creative strategies and wealth of experiences, readers of my articles are opened to new worlds, audience members leave feeling inspired and motivated to excel.

For my keynote, seminar, or coaching availablity, call 212-595-3225 or e-mail info@ltr-nyc.com


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Leigh Henderson, Managing Director, Leadership Training Room, LLC
180 West 80th Street, Suite 203, New York, NY 10024
212-595-3225 : fax: 212-799-5233
Leigh@LTR-NYC.com : www.LTR-NYC.com